All through the 1950’s, the NFL rejected the idea of expansion. When the newly formed AFL announced their plans to begin play in 1960, the established league suddenly announced plans to expand into four cities, the first of which would be Dallas. The AFL’s flagship team, the Texans, just happened to also be located in Dallas.
Before any owner, office staff, coaching staff or players were assembled, the team was labeled the "Steers" by the league. At the owner’s meeting in Miami Beach, Florida, Clint Murchison and Bedford Wynne were awarded the expansion franchise, which was the NFL's hope to squelch the new AFL Dallas entry.
The team was later renamed the "Rangers", which at the time was also the name of the local AAA minor league baseball team. But the baseball team had announced plans to relocate the following season.
The addition of Dallas made an uneven number of clubs in the NFL. Dallas was designated as a “swing team” and played every team once instead of twice each within division opponents.
Tex Schramm was hired away from the Rams to take the post of general manager. In the December 29, 1959 issue of the Dallas Morning News, the headline proclaimed, “Rangers Hire Tom Landry.” Coach Landry, a Texas native and University of Texas graduate, had also been courted by four other pro teams, one being the cross-town Texans.
The Rangers would get a leg up on the Texans when they signed the rival teams' first-round draft choice QB Don Meredith to a personal services contract. With the emergency timing of forming the Dallas entry, the NFL college draft had already occurred. In order to fill the new team’s roster, the NFL held a dispersal draft from players left unprotected from each member team. When the dispersal draft was held, the team was still called the Rangers.
A problem crept up when the baseball Rangers changed Major League affiliates and decided to stay put instead of the planned relocation. The Dallas NFL management didn’t want to create confusion and decided to change nicknames. Although Dallas wasn’t exactly the center of the livestock universe, the nickname "Cowboys" was catchy.
The 1960 Cowboys would become one of pro football’s few winless teams as they drudged on to a 0-11-1 record. But with good draft picks, the team would go on to become one of the NFL’s greatest football teams. At one time, the team went to 18 straight playoff appearances.
The Cowboys would draft one of the greatest running backs in the history of the league when they traded up four slots (via the Steelers) to select Emmitt Smith, III in 1990. Smith would go on to become the NFL’s career rushing leader with 18,355 yards.
The franchise has won five NFL titles (tied: fifth most) - all Super Bowls. The team is known as “The Team of the 1990s” due to their three Super Bowl victories and six division titles.
One note of interest: in the March 22, 1960 issue of the Dallas Morning News, sports editor Bill Rives wrote a column about the recent name change from Rangers to Cowboys. His column applauded the change in order to avoid confusion with the baseball team. He also penned that at some point, sports writers would eventually abbreviate Dallas’ new nickname to "the Boys." This marked the first time the team was referred to as such.
Origin Facts:
Established: 1960
Original Owner: Clint Murchison & Bedford Wynne
Original Colors: Blue & white
First Stadium: Cotton Bowl, seating 92,100. It closed in 1971...
Then the team got the Texas Stadium....
From Mr. Food