The product meets the regulatory criteria for classification as a straight bourbon, though the company chooses not to use this classification. It markets the beverage as "Tennessee whiskey" instead of "Tennessee bourbon". As defined in the North American Free Trade Agreement, "Tennessee whiskey" is classified as a straight bourbon authorized to be produced in the state of Tennessee. Tennessee law (57-2-106) further requires most producers of Tennessee whiskey to filter the spirit through charcoal made from maple prior to aging, in addition to meeting the above requirements (the "Lincoln County Process").
Packaged in square bottles, Jack Daniel's "Black Label" Tennessee whiskey sold 12.5 million nine-liter cases in the fiscal year ending on April 30, 2017. Other brand variations, such as Tennessee Honey, Gentleman Jack, and Tennessee Fire, added another 2.9 million cases to sales. Sales of an additional 800,000 equivalent cases in ready to drink (RTD) products brought the fiscal year total to more than 16.1 million equivalent adjusted cases for the entire Jack Daniel's family of brands.
^casks of Jack Daniel's whiskey in the distillery
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We're so excited to share the 1st place winning recipe from our Dinner in a Dash Recipe Contest, sponsored by our friends at EasyHomeMeals.com. When we first looked at, and then tasted, the recipe submitted by Pamela S. from Parkersburg, WV, we knew it was special. As a mom of 7 children, she was used to making meals with what she had on hand and used easy shortcuts whenever possible. When faced with the pandemic, Pamela became extra creative and whipped up this budget-friendly, all-in-one casserole to make a dinner that was so good, we knew it was a winner after just one forkful.
- 1 pound ground beef
- 1 (1-ounce) package dry onion soup mix
- 1 (10-ounce) package frozen peas and carrots
- 1 cup frozen corn
- 1 (12-ounce) jar beef gravy
- 3 cups frozen potato tots
- 2 cups shredded cheddar cheese
- 1/2 jalapeno, seeded and diced, optional
- 1/2 cup sour cream, optional
- Preheat oven to 375º. Coat a 2-quart baking dish with cooking spray. In a large, deep skillet over medium heat, cook ground beef until no longer pink, stirring occasionally to crumble; drain liquid. Add onion soup mix, peas and carrots, the corn, and gravy to skillet; mix well. Cover and simmer for 5 minutes, stirring occasionally.
- Meanwhile, in a microwaveable bowl, heat potato tots 2 to 3 minutes, just until you can crumble with a fork. Stir in cheese and jalapeño, if desired. Spoon beef mixture into baking dish and sprinkle potato mixture evenly over top.
- Bake 25 minutes or until heated in center. Top with sour cream, (if desired) and serve.
*** We love how Pamela crumbles up the potato tots and mixes them with some cheddar to make a topping that is second-to-none. In this case, thinking outside the box really paid off.
1948 –Mikhail Baryshnikov, Russian ballet dancer